Department Ritsumeikan Asia Pacific University College of International Management Position Professor
|Marketing Strategy of Household Industry Companies in International Market
|Journal of International Association of Project & Program Management
|Volume, Issue, Page
|In Asian countries led by China which took a role as the production base, possibility as a huge market has begun to appear．How are the Japanese household appliance companies which presented international marketing lively going to cope with this movement? We set a frame after having reviewed precedent studies. As a result, the necessity of a new frame was found. In addition, it became clear that domestic produced products with high competitiveness were exported abroad as much as the market activity in foreign countries became strong. Furthermore, it is permitted that devices such as parts and synergy with consumer goods were related to there.