FUJII Seiichi
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language Japanese
Publication Date 2009/12
Type Research paper
Peer Review Peer reviewed
Title Marketing Strategy of Household Industry Companies in International Market
Contribution Type Single Work
Journal Journal of International Association of Project & Program Management
Volume, Issue, Page pp.95-106
Details In Asian countries led by China which took a role as the production base, possibility as a huge market has begun to appear.How are the Japanese household appliance companies which presented international marketing lively going to cope with this movement? We set a frame after having reviewed precedent studies. As a result, the necessity of a new frame was found. In addition, it became clear that domestic produced products with high competitiveness were exported abroad as much as the market activity in foreign countries became strong. Furthermore, it is permitted that devices such as parts and synergy with consumer goods were related to there.