FUJII Seiichi
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2021/05
Type Research paper
Peer Review Peer reviewed
Title The role of key persons in radical innovation: Comparing product champions and others
Contribution Type Single Work
Journal Journal of Business and Economic Management (JBEM)
Journal TypeAnother Country
Publisher Academia Publishing
Volume, Issue, Page 9(5),pp.153-163
Total page number 11
Author and coauthor Seiichi Fujii
Details The digitalized modern economy requires radical innovations and for this reason, many organizations have attempted to create and launch new products and/or services in the market. In such innovation processes, the roles to oversee these innovation changes in the organizations involve key persons termed “champions.” This study sought to reveal the relationships between the innovation process and champions, the roles of product champion in the innovation process, and the kinds of components that are required to act as a champion. Key persons included the following: entrepreneurs, gatekeepers, and serial innovators. The results of this research consisted of 16 propositions and 4 significant viewpoints, the latter of which included the following: supporting each other, the reflection of innovation type, and the influence of the innovation process.