HOOI Carol Lai-Wan
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
|
Language | English |
Publication Date | 2017 |
Type | Research paper (Academic/Professional Journal) |
Peer Review | Peer reviewed |
Title | Drivers of Online Purchase Intention on Singles’ Day: A Study of Chinese Consumers |
Contribution Type | コレスポンディング |
掲載誌名 | International Journal of Electronic Marketing and Retailing |
掲載区分 | 国外 |
巻・号・頁 | 8(1),pp.1-20 |
著者・共著者 | Zhao, X.* & Hooi, L.W. |