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HOOI Carol Lai-Wan
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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| Language | English |
| Publication Date | 2017 |
| Type | Research paper (Academic/Professional Journal) |
| Peer Review | Peer reviewed |
| Title | Drivers of Online Purchase Intention on Singles’ Day: A Study of Chinese Consumers |
| Contribution Type | Corresponding |
| Journal | International Journal of Electronic Marketing and Retailing |
| Journal Type | Another Country |
| Volume, Issue, Page | 8(1),pp.1-20 |
| Author and coauthor | Zhao, X.* & Hooi, L.W. |