HOOI Carol Lai-Wan
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2017
Type Research paper (Academic/Professional Journal)
Peer Review Peer reviewed
Title Drivers of Online Purchase Intention on Singles’ Day: A Study of Chinese Consumers
Contribution Type Corresponding
Journal International Journal of Electronic Marketing and Retailing
Journal TypeAnother Country
Volume, Issue, Page 8(1),pp.1-20
Author and coauthor Zhao, X.* & Hooi, L.W.