ピシュバ ダバー   PISHVA Davar    所属   立命館アジア太平洋大学  サステイナビリティ観光学部    職種   教授
言語種別	英語
発行・発表の年月	2019/11
形態種別	論文（学術誌・プロフェショナル誌）
査読	査読あり
標題	Modelling Pricing, Vertical Co-op Advertising and Quality Improvement in a Non-cooperative Three-echelon Supply Chain Using Game Theory Approach
執筆形態	コレスポンディング
掲載誌名	RAIRO Operations Research (RAIRO-Oper.)
掲載区分	国外
出版社・発行元	EDP Sciences, ROADEF, SMAI 2019
巻・号・頁	53(5),pp.1937-1965
総ページ数	29
担当範囲	Corresponding author
著者・共著者	Shoeleh, M. Seifbarghy, D. Pishva
概要	Abstract: Vertical cooperative (co-op) advertising is one of the well-known mechanisms for coordination of supply chains. Vertical co-op advertising is a financial agreement in which a member of the chain pays certain percentage (i.e. cooperation rate) of a subsequent member's advertisement cost. Since increasing the number of echelons and decision variables in supply chain problems increase the modelling and computational complexity, most researchers study vertical co-op advertising in a two-level supply chain including a manufacturer and a retailer. This paper investigates the problem by considering price and quality levels as additional decision variables in a three-echelon supply chain consisting of one supplier, one manufacturer, and one retailer. The ultimate goal is to show supply chain managers the importance of product quality as well the role of local advertisement in positively influencing market demand on top of the traditional approach of speed and efficiency optimization.