Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2021/11/14
Type Academic/Professional Meeting Proceedings
Peer Review Peer reviewed
Title Strategies related to Unbundling of servics in the Airline industry: the case of Icelandair and ANA
Contribution Type First author
Journal JASMIN Japan Society for Information and Communications Research Fall Conference Proceedings
Journal TypeJapan
Publisher JASMIN Japan Society for Information and Communications Research
Total page number 4
Author and coauthor Kumiko Miyazaki, Kjartan Jonsson
Details This research reveals how unbundling of services in international flights has taken place at two airline network carriers – ANA and Icelandair. First, we review literature related to unbundling in service innovation. Second, we analyze the airline industry in general to understand recent trends and factors affecting unbundled services. Third, a qualitative analysis is made of the strategies towards unbundling services at ANA and Icelandair by conducting interviews.