パード フィリップ ディーン   PARDO Phillip Dean    所属   立命館アジア太平洋大学  国際経営学部    職種   教授
言語種別	英語
発行・発表の年月	2014/12
形態種別	著書（全編）
標題	Tourism and Social Media: Algorithmic Text Analysis Methodologies in Tourism & Hospitality
執筆形態	分担
出版社・発行元	IGI GLOBAL - The Encyclopedia of Information Science and Technology, 3rd Edition
巻・号・頁	pp.537-551
著者・共著者	William Claster, Phillip Pardo, Malcolm Coooper, Kayhan Tajeddini
概要	Innovative sentiment mining of easily available and usually cheap databases can yield surprising insights into the thinking of consumers for the Tourism and Hospitality industry. We have outlined specific benefits from real-time monitoring of events as well as the potential for heightened industry and brand awareness through the monitoring of social media, and how industry and Governments can make use of this knowledge advantage. The utilization of these techniques and knowledge resources will lead to lower costs of data gathering and research, better differentiation in the spread of information gained, more effective operational methods to capture ‘word of mouth’ information and sentiment, and more powerful business analytics applications. Note: DOI 10.4018/978-1-4666-5888-2 The Encyclopedia of Information Science and Technology, Third Edition is a 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world.
DOI	10.4018/978-1-4666-5888-2
ISSN	978-1-4666-5888-2