PARDO Phillip Dean
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2014/12
Type Book(Whole book)
Title Tourism and Social Media: Algorithmic Text Analysis Methodologies in Tourism & Hospitality
Contribution Type Contributor
Publisher IGI GLOBAL - The Encyclopedia of Information Science and Technology, 3rd Edition
Volume, Issue, Page pp.537-551
Author and coauthor William Claster, Phillip Pardo, Malcolm Coooper, Kayhan Tajeddini
Details Innovative sentiment mining of easily available and usually cheap databases can yield surprising insights into the thinking of consumers for the Tourism and Hospitality industry. We have outlined specific benefits from real-time monitoring of events as well as the potential for heightened industry and brand awareness through the monitoring of social media, and how industry and Governments can make use of this knowledge advantage. The utilization of these techniques and knowledge resources will lead to lower costs of data gathering and research, better differentiation in the spread of information gained, more effective operational methods to capture ‘word of mouth’ information and sentiment, and more powerful business analytics applications.
Note: DOI 10.4018/978-1-4666-5888-2
The Encyclopedia of Information Science and Technology, Third Edition is a 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world.
DOI 10.4018/978-1-4666-5888-2
ISSN 978-1-4666-5888-2