OTAKE Toshitsugu
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2026/06/30
Type Research paper
Peer Review Peer reviewed
Title The Illusion of Sustainable Value: Evidence on Greenwashing
Contribution Type Joint Work
Journal Journal of Financial Reporting and Accounting
Journal TypeAnother Country
Publisher Emerald Group Publishing Limited
International coauthorship International coauthorship
Details This study examines whether greenwashing defined as the discrepancy between environmental disclosure and substantive environmental performance creates shareholder value. Although prior research documents a positive association between ESG engagement and firm value, most studies rely on disclosure-based measures that do not distinguish between operational improvements and symbolic communication. This paper reassesses the ESG performance relation by isolating environmental rhetoric from environmental substance.
The evidence indicates that greenwashing does not generate persistent improvements in return on assets, return on equity, Tobins Q, or financial stability. The results remain stable across alternative model specifications and institutional contexts.
DOI 10.1108/JFRA-04-2026-0301