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SAITO Hiroaki
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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| Language | English |
| Publication Date | 2026 |
| Type | Research paper |
| Peer Review | Peer reviewed |
| Title | Religiosity and risk in the ring of fire |
| Contribution Type | Joint Work |
| Journal | Journal of Vocational Marketing |
| Journal Type | Another Country |
| Publisher | Sage |
| Volume, Issue, Page | 0(0),pp.1-15 |
| Total page number | 15 |
| Responsible for | All |
| International coauthorship | International coauthorship |
| Author and coauthor | ◎Sari Lenggogeni
Jie Wang Noel Scott Hiroaki Saito |
| Details | This study examines how religion and religiosity influence tourists’ risk perceptions, self-efficacy, and travel intentions in two disaster-prone destinations in the “Ring of Fire”: Padang, Indonesia, and Beppu, Japan. Using a mixed-methods approach, including interviews and a survey of 486 domestic tourists, the findings reveal that religion and religiosity have complex effects on post-disaster travel intentions. Belief in God’s protection may increase confidence to visit disaster-affected destinations despite perceived risks, while beliefs in ghosts may negatively influence destination perceptions. The study highlights the importance of considering religious and cultural beliefs when developing post-disaster destination marketing and risk communication strategies. |