GONG Yuanyuan
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Associate Professor
Language English
Publication Date 2025/11
Type Research paper
Peer Review Peer reviewed
Title How Rural Small Tourism Entrepreneurs’ Public Service Motivation Promotes Firm Performance: The Mediating Role of Community Social Responsibility
Contribution Type Joint Work
Journal Tourism Management Perspectives
Journal TypeAnother Country
Authorship Last author
International coauthorship International coauthorship
Author and coauthor Zui LAN
Junbang LAN
Xueke YANG
Jingyi YANG
Lu XIANG
Yuanyuan GONG
Details [ABDC List: A*]
By integrating the degrowth framework into tourism entrepreneurship, this study investigates how entrepreneurs’ Public Service Motivation (PSM), as a construct rooted in the public administration field, shapes their engagement in community social responsibility (CoSR) practices and, in turn, influences firm performance.
DOI https://doi.org/10.1016/j.tmp.2025.101424