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GONG Yuanyuan
Department Ritsumeikan Asia Pacific University College of International Management Position Associate Professor |
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| Language | English |
| Publication Date | 2026/01 |
| Type | Research paper |
| Peer Review | Peer reviewed |
| Title | Customer Responses to Service Robot Anthropomorphism: An Integrative Perspective Based on Social Cognition and Intergroup Threat Theories |
| Contribution Type | Joint Work |
| Journal | Journal of Hospitality Marketing & Management |
| Journal Type | Another Country |
| Publisher | Taylor & Francis |
| International coauthorship | International coauthorship |
| Author and coauthor | Junbang LAN, Yun YANG, Yuanyuan GONG, Ziyun ZHU |
| Details | ABDC List: A
Path analysis of data collected from 471 hotel customers reveals that anthropomorphism positively influences customers’ willingness to pay more, mediated by perceived warmth and competence. In contrast, anthropomorphism negatively influences customers’willingness to use service robots, mediated by perceived psychological risk and perceived human identity threat. |
| DOI | https://doi.org/10.1080/19368623.2026.2614409 |