ウ゛ァファダーリ カゼム   VAFADARI M. Kazem    所属   立命館アジア太平洋大学  サステイナビリティ観光学部    職種   教授
期間	2024/04/15
活動形態	学術貢献活動
タイトル	SCoT Webinar Volume 57: Promoting Transformational Tourism through Narrative Art Destination Brand Stories
種別	学会・研究会等
イベント・番組・新聞雑誌名	SCoT Webinar Series
役割	企画立案・運営等
主催者・発行元	Kazem Vafadari, Curator of SCoT Webinar Series
概要	The art of storytelling is inextricably linked with tourism development and management. Significantly, every place or destination tells its own story. Storytellers make space into place and places into stories. Tourism research focuses on tourists’ stories to understand their experiences, and this is highly important in the digital age built on social media, immersive technologies, AI, User-generated content, and conversational marketing supported by Web 2.0. Nonetheless, this modernity has also leveraged the capacity of destination brands to make promotional videos embedding the principles of storytelling. Following a short presentation on the narratological analysis of six promotional videos to deconstruct the art of brand storytelling by destinations, the panel will focus on the link between tourism and storytelling and how the latter helps destination brands promote transnational tourism.