ウ゛ァファダーリ カゼム   VAFADARI M. Kazem    所属   立命館アジア太平洋大学  サステイナビリティ観光学部    職種   教授
期間	2021/01/23
活動形態	学術貢献活動
タイトル	SCoT Webinar Volume 12: Branding Small Communities Using International Certifications
種別	学会・研究会等
イベント・番組・新聞雑誌名	SCoT Webinar Series
役割	企画立案・運営等
主催者・発行元	Kazem Vafadari, Curator of SCoT Webinar Series
概要	The title of this presentation is “Branding small communities using international certifications”. Japanese small communities are struggling with declining and aging population. In rural areas, the average age of farmers are over 65 years old and many of them do not have successors. Thus, uncultivated farmland and vacant houses are increasing that result in destruction of the landscape. In metropolitan areas, the declining and aging population also occurs. Therefore, revitalization of small communities is an important issue in Japan. Branding communities is one of the ways to revitalize communities and many communities in Japan try to improve their brand images using international certifications. In this presentation, we look at Japanese communities that try to improve their brand images using UNESCO’s World Heritage and FAO’s Globally Important Agricultural Heritage Systems.This event has an English/Japanese interpretation.