ウ゛ァファダーリ カゼム   VAFADARI M. Kazem    所属   立命館アジア太平洋大学  サステイナビリティ観光学部    職種   教授
期間	2021/08/30
活動形態	学術貢献活動
タイトル	SCoT Webinar Satellite Volume 5: Working Together with Local Communities and Governments for a Better Destination Management Through UNWTO.QUESTLessons from Punta del Este’s experience with the UNWTO.QUEST Certification
種別	学会・研究会等
イベント・番組・新聞雑誌名	SCoT Webinar Series
役割	企画立案・運営等,パネル司会・セッションチェア等
主催者・発行元	Kazem Vafadari, Curator of SCoT Webinar Series
概要	In this seminar, we will be sharing the experience lived by the first ever DMO to receive the UNWTO.QUEST Certification; the Punta del Este Convention & Visitors Bureau of Uruguay. The protagonists themselves will be the panelists who, through their experience, will tell us about the challenges and the opportunities that they had for more than two years prior to achieving the certification. The benefits of certification go far beyond destination marketing. The tools it presents are of fundamental value in developing a destination in an orderly manner, aligning the joint work of the public and private sectors in the pursuit of a common goal. This webinar benefits from the participation of referents from both local government and the private sector who will discuss the process to achieve QUEST certification and the projected results thanks to this great honor.