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    (Last updated : 2020-02-13 18:07:36)
  LEE Geunhee
   Department   College of International Management
   Position   Associate Professor
■ Education
1. 2008/08~2012/05 〔Doctoral course〕 Business Adminiatration, Graduate School Division of Business Administration, Temple University, Completed, Ph.D. in Business Administration
2. 2007/04~2008/06 〔Doctoral course〕 Tourism, Graduate School Division of Humanities, Rikkyo University, Unfinished course
3. 2005/04~2007/03 〔Master degree program〕 Tourism, Graduate School Division of Humanities, Rikkyo University, Completed
4. 1994/03~2001/02 Tourism Management, Faculty of Management, Sejong University, Graduated
■ Academic and professional experience
1. 2012/04~2017/03 Ritsumeikan Asia Pacific Universtiy
■ Message
Your four years at university are very important and have the potential to determine your later life. In addition to studying hard, I hope that you meet different people and experience as much as you can.
■ Current specialized field
Business Administration 
■ Books and theses
1. 2016/12 Article The Roles of Perceived Internal and External Benefits and Costs in Innovation Co-Creation: Lessons from Japan Asia Pacific Journal of Tourism Research 22(4),pp.381-394 (Collaboration) 
2. 2016/03 Article The Integration-Oriented Product Development Management in Japan - An Application of Product-Customer Matrix to KAO - Ritsumeikan Journal of Asia Pacific Studies 34,pp.154-169 (Collaboration) 
3. 2016/02 Article Human Resources Bringing Success of Research and Development: Human Resource Study in Boost-Gate Model Journal of International Association of P2M 10(2),pp.127-147 (Collaboration) 
4. 2015/03 Book Business Strategy of Global Niche Top Companies   (Collaboration) 
5. 2012/05 Article Exploring Familiarity and Destination Choice in International Tourism Asia Pacific Journal of Tourism Research 17(2),pp.133-145 (Collaboration) 
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■ Academic or professional association memberships
1. 2010/04 Travel and Tourism Research Association
2. 2006/04 Japan Institute of Tourism Research
3. 2005/04 St. Paul's Annals of Tourism Research
■ Conference presentations
1. 2019/12/15 Challenges of sharing economy businesses in Japanese lodging and transportation industry
2. 2019/11/30 An effective social media marketing strategy for Japanese language school in Thailand (17th Asia Pacific Conference)
3. 2018/12/14 Recruiting and motivating student volunteer interpreters for mega events
4. 2017/03/23 Open Innovation in Tourism: Assessment of Motivation Crowding Effects (AIRTH 2017 Conference)
5. 2016/12/03 The influence of AR on the creation of new leisure activity and local vitalization
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■ Research topic, funded research and KAKENHI
1.   Exploring Innovation of National Tourism Organizations  (Key Word : Innovation)
2.   Investigating Contributors and Contents of Influential eWOM  (Key Word : eWOM)
3.   The Influence of Wi-Fi Service on Hotel Consumer Satisfaction.  (Key Word : Consumer Satisfaction)
4.   Tourist motivation for eWOM diffusion: via online travel forum  (Key Word : eWOM online travel forum)
5. 2013/04~2016/03  Research on institution-building for GNT enterprise development based on analysis of GNT enterprise growth mechanisms  (Key Word : )
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■ Qualification and licenses
1. 2003/09/01 Korean & Japanese Tourist Guide
2. 1997/10/01 Primary Leadership Development Course(U.S.Army)
■ Educational ability
● Practice example of education method
1. 2018/04/01 AY 2018  Faculty Initiative Program (FIP)
2. 2016/07/01 AY 2016  Faculty Initiative Program (FIP)
3. 2015/04/01~2016/03/31 AY 2015  Faculty Initiative Program (FIP)