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    （Last updated : 2022-03-28 07:34:02）
  LEE Geunhee
   Department   Ritsumeikan Asia Pacific University College of International Management
   Position   Professor
■ Education
1. 2008/08～2012/05 〔Doctorial Course〕 Business Adminiatration, Graduate School Division of Business Administration, Temple University, Completed, Ph.D. in Business Administration
2. 2007/04～2008/06 〔Doctorial Course〕 Tourism, Graduate School Division of Humanities, Rikkyo University, Unfinished course
3. 2005/04～2007/03 〔Master Course〕 Tourism, Graduate School Division of Humanities, Rikkyo University, Completed
4. 1994/03～2001/02 Tourism Management, Faculty of Management, Sejong University, Graduated
■ Academic and professional experience
1. 2012/04～2017/03 Ritsumeikan Asia Pacific Universtiy
■ Message
Your four years at university are very important and have the potential to determine your later life. In addition to studying hard, I hope that you meet different people and experience as much as you can.
■ Current specialized field
Business Administration 
■ Books and theses
1. 2021 Article Learning from eSports: A review, comparison, and research agenda Pan-Pacific Journal of Business Research 12(1),pp.61-80 (Collaboration) 
2. 2021 Article Online Payment Options and Consumer Trust: Determinants of e-commerce in Africa International Journal of Entrepreneurial Knowledge 9(2),pp.1-13 (Collaboration) 
3. 2020/05 Article x=(tourism_work) y=(sdg8) while y=true: automate(x)  84,pp.102978 (Collaboration) 
4. 2019/07 Book International Comparative Analysis on Global Niche Top Companies   (Collaboration) 
5. 2017/05 Article The Roles of Perceived Internal and External Benefits and Costs in Innovation Co-Creation: Lessons from Japan Asia Pacific Journal of Tourism Research 22(4),pp.381-394 (Collaboration) 
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■ Academic or professional association memberships
1. 2010/04 Travel and Tourism Research Association
2. 2006/04 Japan Institute of Tourism Research
3. 2005/04 St. Paul's Annals of Tourism Research
■ Conference presentations
1. 2021/12/04 The potential and impact of Kyushu Destination Marketing Organization on Kyushu tourism management (19th Asia Pacific Conference)
2. 2020/11/14 The influence of eWOM on young female consumers' purchase intention in the cosmetic industry in South Korea (18th Asia Pacific Conference)
3. 2019/12/15 Challenges of sharing economy businesses in Japanese lodging and transportation industry
4. 2019/11/30 An effective social media marketing strategy for Japanese language school in Thailand (17th Asia Pacific Conference)
5. 2018/12/14 Recruiting and motivating student volunteer interpreters for mega events
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■ Research topic, funded research and KAKENHI
1. 2013/04～2016/03  Research on institution-building for GNT enterprise development based on analysis of GNT enterprise growth mechanisms  (Key Word : )
2. 2012/04～2015/03  Analysis of unofficial key persons in new product development by Japanese manufacturers  (Key Word : )
■ Qualification and licenses
1. 2003/09/01 Korean & Japanese Tourist Guide
2. 1997/10/01 Primary Leadership Development Course（U.S.Army）
■ Educational ability
● Practice example of education method
1. 2018/04/01 AY 2018　 Faculty Initiative Program (FIP)
2. 2016/07/01 AY 2016　 Faculty Initiative Program (FIP)
3. 2015/04/01～2016/03/31 AY 2015　 Faculty Initiative Program (FIP)