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(最終更新日:2022-03-19 21:18:18)
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■ 学歴
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■ 職歴
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■ メッセージ
学部生へのメッセージ:コースの中心はプロジェクトです。私は学生の多様性と創造性を歓迎します。経営知識は暗記学習ではなく、定説に異を唱えることによって培われるものです。大学院生へのメッセージ:「現場」ではなかなか学ぶことのできない経営知識を身に付けられるよう、プロフェッショナルな環境を教室内で作り出すことに努めます。
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■ 研究内容
Discrete Choice Analysis
Brand value
Customer perception of online reviews
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■ 現在の専門分野
Business Administration, Economic Statistics, Commerce (キーワード:Service Management, Innovation and Technology Management)
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■ 著書・論文歴
1.
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2022/03
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論文
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Brand Equity Retention after Rebranding: A resource-based approach Journal of Brand Management 29(2),pp.208-224 (単著)
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2.
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2021/04
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論文
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Rebranding a Corporate Spin-off: Can a New Local Brand Name Inherit Global Brand Reputation? Journal of Brand Strategy 10(1) (共著)
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3.
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2021/04
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論文
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Resource-Constrained Innovation and Frugal Engineering IEEE Transactions on Engineering Management 68(3),pp.643-652 (共著)
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4.
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2017/06
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論文
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Bitter Taste: An agency agreement in Vietnam goes awry Emerging Markets Case Studies 7(2),pp.1-17 (共著)
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5.
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2016/12
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論文
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Vertical Brand Extension at Vinamilk Vietnam Asian Case Research Journal 20(2),pp.331-350 (共著)
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6.
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2015/10
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論文
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Perception of Corporate Social Responsibility among Devout and Non-Devout Customers in an Islamic Society Asian Journal of Business Ethics 5(2),pp.131-146 (共著)
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7.
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2015/10
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論文
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The Effects of Word-of-Mouth Incentivization on Consumer Brand Attitude Journal of Product & Brand Management 24(7),pp.720-735 (共著)
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8.
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2015/06
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論文
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The effect of nature-based tourism, destination attachment and property ownership on environmental-friendliness of visitors: A study in Thailand Asia Pacific Journal of Tourism Research 20(6),pp.656-679 (共著)
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9.
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2015/03
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論文
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How to Go Green: Unraveling Green Preferences of Consumers Asia-Pacific Journal of Business Administration 7(1),pp.56-72 (共著)
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10.
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2014/09
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論文
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Knowledge Appropriation and Identity: Toward a Multi-Discourse Analysis Organization Studies 35(9),pp.1373-1392 (共著)
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11.
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2014/07
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論文
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Regionale Innovationscluster und Internationale Netzwerkkompetenz Schulz/Hoelzle (Eds.) Motoren der Innovation, Springer Gabler 2014 295-310頁 (単著)
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12.
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2014/04
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論文
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Communication Needs of Medical Tourists: An Exploratory Study in Thailand International Journal of Pharmaceutical and Healthcare Marketing 8(1),pp.98-117 (共著)
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13.
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2014/04
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論文
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Customer Preference for Decision Authority in Credence Services: The Moderating Effects of Source Credibility and Persuasion Knowledge Managing Service Quality 24(3),pp.274-299 (共著)
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14.
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2013/10
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論文
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Place Marketing of Hot Spring Regions: A Market Segmentation Based on Chinese Tourists' Perceptions of Healthfulness of Places International Journal of Leisure and Tourism Marketing 3(4),pp.354-377 (共著)
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15.
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2013/07
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論文
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Pre-encounter Affective States of Business Travelers and Service Responses Journal of Hospitality Marketing & Management 22(6),pp.634-655 (共著)
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16.
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2013/01
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論文
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Consumer Perceptions of Healthfulness and Appraisal of Health-Promoting Tourist Destinations Tourism Review 68(1),pp.34-47 (共著)
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17.
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2013/01
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論文
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Service Responses to Emotional States of Business Customers Managing Service Quality 23(1),pp.43-61 (共著)
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18.
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2011/04
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論文
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Service Quality as a Driver for Medical Tourism International Journal of Leisure and Tourism Marketing 2(2),pp.140-158 (共著)
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19.
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2011/01
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論文
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Corporate Social Responsibility or Cause Related Marketing? The Role of Cause Specificity of CSR Journal of Consumer Marketing 28(1),pp.27-39 (共著)
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20.
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2010/08
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論文
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International hospital outshopping: a staged model of push and pull factors International Journal of Pharmaceutical and Hospital Marketing 4(3),pp.247-264 (共著)
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21.
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2006/05
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論文
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Local User-Producer Interaction in Innovation and Export Performance of Firms Small Business Economics 27(43499),pp.207-222 (共著)
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22.
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2005/01
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論文
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Lead Markets for Environmental Innovations: A Framework for Innovation and Environmental Economics Ecological Economics 52(1),pp.5-17 (共著)
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23.
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2005/01
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論文
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Lead Markets, Innovation Disparities and Growth Journal of International Economics and Economic Policy 1(4),pp.305-328 (単著)
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24.
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2004/12
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論文
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Assessing the Lead Market Potential of Countries for Innovation Projects Journal of International Management 10(4),pp.453-477 (共著)
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25.
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2004/08
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論文
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Lead Markets: Country-Specific Drivers of the International Diffusion of Innovations Research Policy 33(43623),pp.997-1018 (単著)
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26.
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2004/06
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論文
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Lead Markets: A New Framework for the International Diffusion of Innovation Management International Review 44(3),pp.21-40 (共著)
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27.
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2004/06
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論文
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National Environmental Policy and the Global Success of Next-Generation Automobiles International Journal of Energy Technology and Policy 2(3),pp.272-283 (共著)
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28.
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1999/06
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論文
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Public Research and Industrial Innovation in Germany Research Policy 28(4),pp.397-422 (共著)
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5件表示
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全件表示(28件)
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■ 所属学会
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■ 研究課題・受託研究・科研費
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■ 受賞学術賞
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■ 教育上の能力
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■ 外部研究者ID
orcID |
0000-0003-2759-4825
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