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    (最終更新日:2020-08-09 12:29:50)
  チェン シューチン
  CHEN Shu-Ching
   所属   立命館アジア太平洋大学 国際経営学部
   職種   教授
■ 学歴
1. 2003/12
(学位取得)
Doctor of Philosophy (Marketing), University of Adelaide, Australia
2. 1995/02
(学位取得)
Master of Science (Marketing), University of Stirling, U.K.
■ メッセージ
学部生へのメッセージ:APUでの一瞬一瞬を楽しみながら、自分自身の価値観を築いてください。そうすれば、自信を持って世界に飛び出し、興味の対象に向かっていくことができます。大学院生へのメッセージ:不可能なことなどありません。ただし、十分に態勢を整えておきましょう。
■ 研究内容
Customer loyalty; E-loyalty; Customer value; Market orientation; Pricing; Services; Online community; Branding; Hospitality
Hospitality management
■ 現在の専門分野
商学 (キーワード:Customer loyalty; E-loyalty; Customer value; Market orientation; Pricing; Services; Online community; Branding; Hospitality) 
■ 著書・論文歴
1. 2019 論文  Customer Experience of Value: Some Insights into the Satisfaction-Loyalty Link and Customer Loyalty Retention   (単著) 
2. 2018 論文  Customer Experience, Value, Satisfaction and Loyalty: Implications in Hospitality Proceedings of Advances in Hospitality and Tourism Marketing and Management Conference  (単著) 
3. 2018 論文  Improving Business Practices through Marketing Insights Asia Pacific Conference  (単著) 
4. 2017 論文  Customer Experiences and Consumer Journeys Proceedings of Annual conference of European Institute of Retailing and Services Studies  (単著) 
5. 2016 著書  Customer Loyalty in the Auction E-service Encyclopedia of E-Commerce Development, Implementation, and Management  (単著) 
全件表示(41件)
■ 所属学会
1. 2011/08 American Marketing Association (AMA)
2. 2008/11 Australian and New Zealand Marketing Academy (ANZMAC)
3. 2008/05 Chinese Marketing Science Academy
4. 2008/03 Korean Academy of Marketing Science (KAMS)
5. 2006/07 European Institute of Retailing and Services Studies (EIRSS)
全件表示(8件)
■ 学会発表
1. 2019 Customer Experience of Value: Some Insights into the Satisfaction-Loyalty Link and Customer Loyalty Retention(Academy of Marketing Science)
2. 2018 Customer Experience, Value, Satisfaction and Loyalty: Implications in Hospitality(Advances in Hospitality and Tourism Marketing and Management Conference)
3. 2018 Consumer Experience, Customer Value, and Branding(Excellence in Services International Conference)
4. 2018 Improving Business Practices through Marketing Insights(Asia Pacific Conference)
5. 2018 A Study of Branding in the Higher Education Sector(Public lecture/ Asia Institute Tasmania)
全件表示(32件)
■ 研究課題・受託研究・科研費
1. 2015/10~2019/03  Value branding in higher education: A comparative study in Japan and Australia 個人研究 (キーワード:Customer value, University, Branding)
2. 2015~2019  Scientific Research C - General, Japan Society for the Promotion of science (JSPS) 個人研究 
■ メールアドレス
  kyoin_mail