教員情報 - USREY Bryan Gordon | 立命館アジア太平洋大学

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（最終更新日：2023-10-16 14:22:21）

  ウスリーブライアンゴードン
  USREY Bryan Gordon
   所属   立命館アジア太平洋大学国際経営学部

職種准教授

■ 学歴

1.	2013/09～2017/10	Leeds University Business School, University of Leeds Management 博士課程修了 Doctor of Philosophy (Management)
2.	2012/08～2013/11	Leeds University Business School, University of Leeds International Marketing Management 修士課程修了 Master of Science

■ 職歴

1.

2017/10～2021/09

University of East Anglia Norwich Business School Assistant Professor of Marketing

■ 現在の専門分野

経営学, 実験心理学　（キーワード：Marketing, Advertising, Online Marketing, Consumer Psychology, Environmental Marketing）

■ 著書・論文歴

1.	2021/10/06	論文	Consumer cynicism in service failures Psychology and Marketing 39(2) （共著）
2.	2021/09	論文	The Impact of Influencer Motives and Commonness Perceptions on Follower Reactions Toward Incentivized Reviews International Journal of Research in Marketing, 38(3),pp.531-548 （共著）
3.	2021/04/05	論文	The Downside of Scarcity: How Scarcity Appeals Can Promote Consumer Anger and Brand Switching Psychology and Marketing 38(8),pp.1314-1322 （共著）
4.	2020/02/06	論文	How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising Journal of Advertising 49(2),pp.125-140 （共著）
5.	2017/07/09	論文	Exploring How Companies’ Support of Tourist Attractions Affects Visiting Intentions: The Mediating Role of Perceived Authenticity Journal of Travel Research 57(6),pp.811-823 （共著）

■ 学会発表

1.	2023/05/30	The Effect of User-generated Photos on Review Value（La Londe International Research Conference in Marketing）
2.	2020	The Downside of Scarcity: How Scarcity Can Promote Anger and Brand Switching（American Marketing Association Conference）
3.	2019	I Doubt It’s All About Their Own Benefits. Consumer Cynicism as a Mediation of Double Deviation Effect on Repurchase Intention（American Marketing Association Conference）
4.	2019	What??!! I cannot get it from you??!! I will get it from your competitor instead! When product scarcity leads to anger and brand switching（Society of Consumer Psychology Conference）
5.	2019	When Product Scarcity Backfires: Consumer Anger and Brand Switching（American Marketing Association Conference）
6.	2018	Incentivized Product Reviews: How a Bloggers’ Motives to Accept Brand Incentivization Can Impact Blog Loyalty（Global Marketing Conference）
7.	2017	"This Review is Sponsored by”: When the Disclosure of Incentivized Reviews Affects Blog Loyalty.（European Marketing Academy Conference）
8.	2017	False Positives: How Double-Sided Review Systems Affect Consumers’ Rating Valence（Association of Consumer Research Conference）
9.	2017	False Positives: How Double-Sided Review Systems Affect Consumers’ Rating Valence（The International Institute for Industrial Environmental Economics Conference）
10.	2017	Optionally Green: The Role of Green Attribute Optionality in Influencing Performance Evaluations（Association of Consumer Research Conference）
11.	2017	Optionally Green: The role of Green Attribute Optionality in Overcoming the Green Product Performance Liability（European Marketing Academy Conference）
12.	2017	Overcoming the Performance Liability of Environmentally Friendly Products: An Examination of Subtle Signals and Green Attribute Optionality.（White Rose Conference）
13.	2017	Sell Out Without Losing Out: Overcoming the Harmful Impact of Incentivized Reviews（Association of Consumer Research Conference）
14.	2016	Fair Enough: Individuals’ Perceptions of Altruism of CSR Activities and Their Effect on Authenticity of Heritage Sites（Association of Consumer Research Conference）
15.	2016	Firms Involvement in the Restoration of Tourist Attractions: The Role of Perceived Altruism and Authenticity on Visiting Intentions（Global Marketing Conference）
16.	2016	Green Emphasis: The Role of Green Product Communications in Influencing Performance Evaluations.（Global Marketing Conference）
17.	2016	“The Review Is Sponsored By”: The Effect of Sponsorship Disclosure on Blog Loyalty（Association of Consumer Research Conference）
5件表示
全件表示(17件)

■ メールアドレス

kyoin_mail