Faculty Information - USREY Bryan Gordon

■ Education

1.	2013/09～2017/10	〔Doctorial Course〕 Management, Leeds University Business School, University of Leeds, Completed, Doctor of Philosophy (Management)
2.	2012/08～2013/11	〔Master Course〕 International Marketing Management, Leeds University Business School, University of Leeds, Completed, Master of Science

■ Academic and professional experience

1.

2017/10～2021/09

University of East Anglia Norwich Business School Assistant Professor of Marketing

■ Current specialized field

Business administration, Experimental psychology (Key Word：Marketing, Advertising, Online Marketing, Consumer Psychology, Environmental Marketing)

■ Books and theses

1.	2024/06/04	Article	Optionally Green: The Effect of Hybrid Product Default Policy on Consumer Response to Hybrid Products Psychology & Marketing (Collaboration)
2.	2024/05/23	Article	Inflated positivity: The influence of the two-way review system on consumer ratings in the sharing economy International Journal of Hospitality Management 121,pp.Online Only-Online Only (Collaboration)
3.	2021/10/06	Article	Consumer cynicism in service failures Psychology and Marketing 39(2) (Collaboration)
4.	2021/09	Article	The Impact of Influencer Motives and Commonness Perceptions on Follower Reactions Toward Incentivized Reviews International Journal of Research in Marketing, 38(3),pp.531-548 (Collaboration)
5.	2021/04/05	Article	The Downside of Scarcity: How Scarcity Appeals Can Promote Consumer Anger and Brand Switching Psychology and Marketing 38(8),pp.1314-1322 (Collaboration)
6.	2020/02/06	Article	How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising Journal of Advertising 49(2),pp.125-140 (Collaboration)
7.	2017/07/09	Article	Exploring How Companies’ Support of Tourist Attractions Affects Visiting Intentions: The Mediating Role of Perceived Authenticity Journal of Travel Research 57(6),pp.811-823 (Collaboration)
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■ Conference presentations

1.	2025/10/29	Reducing Plate Waste: The Influence of Descriptive Norms and Mascot- Enhanced Flyers on Hotel Guest Behaviour (Asia Pacific Conference 2025)
2.	2025/07/24	Service Robots in Hospitality: How Warmth and Competence Influence Customer Reactions to Human and Animal-Like Robots (Global Marketing Conference)
3.	2023/05/30	The Effect of User-generated Photos on Review Value (La Londe International Research Conference in Marketing)
4.	2020	The Downside of Scarcity: How Scarcity Can Promote Anger and Brand Switching (American Marketing Association Conference)
5.	2019	I Doubt It’s All About Their Own Benefits. Consumer Cynicism as a Mediation of Double Deviation Effect on Repurchase Intention (American Marketing Association Conference)
6.	2019	What??!! I cannot get it from you??!! I will get it from your competitor instead! When product scarcity leads to anger and brand switching (Society of Consumer Psychology Conference)
7.	2019	When Product Scarcity Backfires: Consumer Anger and Brand Switching (American Marketing Association Conference)
8.	2018	Incentivized Product Reviews: How a Bloggers’ Motives to Accept Brand Incentivization Can Impact Blog Loyalty (Global Marketing Conference)
9.	2017	"This Review is Sponsored by”: When the Disclosure of Incentivized Reviews Affects Blog Loyalty. (European Marketing Academy Conference)
10.	2017	False Positives: How Double-Sided Review Systems Affect Consumers’ Rating Valence (Association of Consumer Research Conference)
11.	2017	False Positives: How Double-Sided Review Systems Affect Consumers’ Rating Valence (The International Institute for Industrial Environmental Economics Conference)
12.	2017	Optionally Green: The Role of Green Attribute Optionality in Influencing Performance Evaluations (Association of Consumer Research Conference)
13.	2017	Optionally Green: The role of Green Attribute Optionality in Overcoming the Green Product Performance Liability (European Marketing Academy Conference)
14.	2017	Overcoming the Performance Liability of Environmentally Friendly Products: An Examination of Subtle Signals and Green Attribute Optionality. (White Rose Conference)
15.	2017	Sell Out Without Losing Out: Overcoming the Harmful Impact of Incentivized Reviews (Association of Consumer Research Conference)
16.	2016	Fair Enough: Individuals’ Perceptions of Altruism of CSR Activities and Their Effect on Authenticity of Heritage Sites (Association of Consumer Research Conference)
17.	2016	Firms Involvement in the Restoration of Tourist Attractions: The Role of Perceived Altruism and Authenticity on Visiting Intentions (Global Marketing Conference)
18.	2016	Green Emphasis: The Role of Green Product Communications in Influencing Performance Evaluations. (Global Marketing Conference)
19.	2016	“The Review Is Sponsored By”: The Effect of Sponsorship Disclosure on Blog Loyalty (Association of Consumer Research Conference)
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■ E-Mail address

■ External Researcher ID

orcID

https://orcid.org/0009-0004-1296-0911

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