Faculty Information - ACKARADEJRUANGSRI P.

■ Education

1.

2014/03/31
Degree Acquisition

Ritsumeikan Asia Pacific University, Philosophy in Asia Pacific Studies specializing in International Business and Marketing(PhD)

■ Academic and professional experience

1.	2020/04～	Ritsumeikan Asia Pacific University College of International Management Associate Professor
2.	2017/04～2020/03	Ritsumeikan Asia Pacific University College of International Management Assistant Professor
3.	2017/01～2017/03	International Business and Marketing, Mahidol University International College Thailand Visiting Lecturer
4.	2014/09～2016/09	International Business and Marketing, Asian Institute of Management Philippines Associate Professor
5.	2014/05～2014/07	International College Burapha University Thailand Visiting Lecturer

■ Message

Message to undergraduate students: Sail away from your comfort zone, explore new things along the way, push yourself to exceed limits, and by the end of four years, you will be surprised how close you are to your dreams! Message to graduate school students: Be ready to learn, unlearn, and relearn, and enjoy every moment of your graduate life!

■ Current specialized field

Business Administration

■ Books and theses

1.	2024/06/25	Article	Brand Commitment as Predecessor to the Factors of Continuance Intention. Journal of Marketing Analytics (Collaboration)
2.	2024/04/06	Article	Going cashless in Japan: Using exchange benefit and cost approach to study continuance intention of mobile wallet Technology in Society (Collaboration)
3.	2024/02/12	Article	Are There Literature Reviews About Gamification to Foster Inclusive Teaching? A Scoping Review of Literature Reviews About Gamification Frontiers in Education 9 (Collaboration)
4.	2022/03/30	Article	Exploring the Determinants of Young Inclusive Leadership in Thailand: Research Taxonomy and Theoretical Framework Journal of the Knowledge Economy (Collaboration)
5.	2021/01	Article	Dual-Factor Approach to Consumer Acceptance of Mobile Banking International Journal of Technology Diffusion 12(1),pp.1-27 (Collaboration)
6.	2019/02	Article	Satisfaction with Applications Fuels the Growth of Mobile Wallet Use in Thailand International Journal of Business, Economics and Management 6(1),pp.16-22 (Collaboration)
7.	2018/12	Article	The Mobile Wallet Explosion in Thailand: Factors towards Predicting Consumer Loyalty. Asia Pacific Journal of Information Systems. 28(4),pp.290-307 (Collaboration)
8.	2018/10/30	Book	Book title: Business for Society, AIM-DLSU Case Book 2018 Case 18: Towards Sustainability in Thailand's Floating Markets: The Case of Amphawa pp.189-201 (Collaboration)
9.	2018/09	Article	Are Japanese consumers concerned with brand　commitment? Journal of Business and Economics 9(9),pp.774-784 (Collaboration)
10.	2017/07	Article	How Consumer Attitudes Improve Repurchase Intention and Increase Loyalty International Journal of E-Service and Mobile Applications 9(3),pp.38-61 (Collaboration)
11.	2017/04	Article	The Impact of Inertia as Mediator and Antecedent on Consumer Loyalty and Continuance Intention. International Journal of Customer Relationship Marketing and Management 8(2),pp.1-20 (Collaboration)
12.	2017/03	Article	A Community-Based Tourism Approach in Advancing the Sustainability of the Amphawa Chaipattananurak Conservation Project Asia-Pacific Social Science Review 16(3),pp.118-128 (Collaboration)
13.	2016/11	Article	Why Do Customers Do What They Do? Customer Insights Using The Three S Framework Asian Management Briefs pp.1-8 (Single)
14.	2016/07	Article	Creating a Sustainable Environment for the Asian Elephant: The Case of Maesa Elephant Camp in Chiangmai. ASEAN Business Case Studies 34,pp.1-16 (Collaboration)
15.	2016/06	Article	Exploring the Adoption of Mobile Technologies in Thailand: Development of a Research Model. Research Journal of Business Management 6(1),pp.19-28 (Collaboration)
16.	2015/11	Book	Toyota Motor Thailand: Greening the Last Link. Volume II Industry and Services Globalizing MSMEs from a Business & Society Perspective pp.22-51 (Collaboration)
17.	2015/11	Article	The Snow Festival: What Went Wrong? Emerald Emerging Markets Case Studies. 6(1),pp.1-4 (Single)
18.	2015/11	Article	Know Me, Like Me, Follow Me, Engage Me, Buy Me: the Glowing Market Place for New Business Ventures in Thailand. Academy of Marketing Studies Journal. 19(3),pp.33-47 (Single)
19.	2015/05	Article	Brand-New Car vs. Secondhand car: the Never-Ending Dilemma. Journal of the International Academy for Case Studies. 21(6),pp.1-4 (Single)
20.	2013/04	Article	The Attribute Dimensions of Thai Product Quality, Measurement, and Validity. Asia Pacific Business and Economics Research Perspectives 1(1),pp.57-74 (Single)
21.	2013/06	Article	The Effect of Product Quality Attributes on Thai Consumers’ Buying Decisions. Ritsumeikan Journal of Asia Pacific Studies 33,pp.14-24 (Single)
22.	2012/08	Article	Defining Thai Product Quality in the 21st Century Ritsumeikan Journal of Asia Pacific Studies 31,pp.91-99 (Single)
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■ Academic or professional association memberships

1.	2017/08～	IGI Global
2.	2018/01～2019/01	Asia Pacific Business & Economics Research Perspectives

■ Conference presentations

1.	2024/11/30	Leveraging Active and Inclusive Learning in Marketing through Gamified Activities: The Integration of PRME i5 Framework (Asia Pacific Conference 2024)
2.	2024/07/26	Leveraging Active and Inclusive Learning in Marketing through Gamified Activities (The 8th International Conference on Teaching, Learning and Education (ICTLE))
3.	2024/03	The Evolution of Gamification and Inclusive Teaching and Learning: The Systematic Literature Review (10th Asian Conference on Education & International Development (ACEID))
4.	2023/12/02	Exploring Gamification Theory and Practice for Cultivating Diversity and Inclusion in Classrooms - Part 1.1: What is up with gamification and Inclusive Teaching? (Asia Pacific Conference 2023)
5.	2023/11/29	Responsible Management Education Affinity Group Meeting (AACSB Asia Pacific Annual Conference 2023)
6.	2023/02/01	Towards developing an Inclusive Pedagogy for Higher Education (OIST Inclusive Leadership Symposium 2023)
7.	2022/09	Exploring Gamification Theory and Practice for Cultivating Diversity and Inclusion in Classrooms - Part 1: How Gamification is Used to Foster Inclusive Teaching and Learning (9th Responsible Management Education Research Conference)
8.	2021/12/12	Young Inclusive Leadership in Thailand: The proposed Traits Taxonomy (47th European International Business Academy (EIBA) Annual Conference 2021)
9.	2020/11/14	The Rejuvenation of Young Inclusive Leadership: Theoretical Framework (Asia Pacific Conference 2020)
10.	2019/08/02	Millennials and Job-Hopping: Reversing the Paradigm
11.	2018/12/01	Closure for Nurture: Zero Income to Revive the Million Lives - The Case Study of Maya Bay on Phi Phi Island, Thailand (16th Asia Pacific Conference)
12.	2018/10/29	Responsible Management Education in Business Schools and the Role of Accreditation (Asia Pacific Annual Conference 2018)
13.	2018/01/19	Srichand Revitalization: The Reborn of Thai Iconic Brand (Asia Pacific Business and Economics Research Society Conference -International Conference on Multi-stakeholder Approach in Advancing Research on Sustainability)
14.	2017/11/11	Creating a sustainable environment for the Asian Elephant: the case of Maesa Elephant Camp in Chiangmai (Asia Pacific Conference 2017)
15.	2017/11/06	Consumers' Personal Innovativeness with the Mobile Wallet in Thailand (Asia-Pacific Social Sciences Conference 2017)
16.	2016/01/19	Exploring the Adoption of Mobile Technologies in Thailand: Development of a Research Model (Asia-Pacific Conference on Social Sciences and Management Conference 2016)
17.	2015/12/15	Thai Consumer Behavior on Brand-New Car Purchasing: Influential Factors and Decision Making –POS Approach (Annual Tokyo Business Research Conference 2015)
18.	2015/06/04	Insights on GrabTaxi: An Alternative Ride Service in Thailand (Society of Interdisciplinary Business Research Advancing Knowledge from Interdisciplinary Perspectives)
19.	2015/03/23	Know Me, Like Me, Follow Me, Engage Me, Buy Me: The growing Marketplace For New Business Ventures in Thailand (International conference on Business, Economics and Information Technology 2015)
20.	2015/02/08	The Snow Festival: What Went Wrong? (Asia Pacific Business & Economics Research Conference 2015)
21.	2013/03/18	The Attribute Dimensions of Thai Product Quality, Measurement, and Validity. (ICEBEIT 2013)
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■ Works

1.	2024/06/12	Better for All: Business Schools as Catalysts for Social Mobility
2.	2024/03/22	Unleash Your Team’s Potential with Team Building and Project Management
3.	2024/03/05	Quality Education: Building Foundation for Transforming Lives
4.	2022/03/01	Zemi and teaching methods
5.	2022/01/18	Curriculum Development & Reform
6.	2021/02/09	Active Teaching and Learning
7.	2020/12/20	Principles of Management
8.	2019/12/25	Principles of Management and Organizational Behavior with International Implication (Alexandria, Egypt)
9.	2019/05/15	Sanwa Shurui: Features of Japanese Family Business - Governance, Production Management, and Marketing Strategy (APU)
10.	2019/04/04	Millennials and Job-Hopping: Reversing the Paradigm (APU)
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■ Research topic, funded research and KAKENHI

1.	2025/04～2028/03	Uncovering and Mitigating In-Group and Out-Group Biases in Multicultural Team Settings Through a Gamified Approach (Key Word : )
2.	2024/06～2025/03	Gamification and Marketing: Leveraging Active and Inclusive Learning in Marketing through Gamified Activities (Key Word : )
3.	2024/06～2025/03	A Systematic Study of Gamification for Inclusive Teaching and Learning (Key Word : )
4.	2022/09～2023/08	Fingertalk: Breaking the Silence and Empowering the Special Needs (Key Word : )
5.	2022/06～2024/03	Exploring gamification theory and practice for cultivating diversity and inclusion in classrooms (Key Word : )
6.	2019/08～2021/03	Exploring the Determinants of Young Inclusive Leadership: Research Taxonomy and Theoretical Framework (Key Word : )
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■ Awards and honors

1.	2024/07	Ritsumeikan Asia Pacific University School of Management Distinguished Teaching Award for AY2023
2.	2024/07	Ritsumeikan Asia Pacific University School of Management Research Award Recipient for AY2023
3.	2023/10	Research Award: Outstanding Achievements in the Field of Research in AY2022
4.	2021/10	Ritsumeikan Asia Pacific University Teaching Award: Outstanding Achievements in the Field of Teaching AY2020
5.	2019/10	Ritsumeikan Asia Pacific University Teaching Award: Outstanding Achievements in the Field of Teaching AY2018
6.	2018/10	Teaching Award: Outstanding Achievements in the Field of Teaching AY2017
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■ Educational ability

● Practice example of education method
1.	2024/02/06	AACSB Societal Impact Seminar
2.	2023/04/26	Thinking through ChatGPT by Wiley
3.	2021/08/23～2021/08/25	AACSB AOL Seminar II
4.	2021/01/28～2021/01/29	AACSB CIR Seminar
5.	2020/10/01～2020/11/06	Teaching & Learning in the Diverse Classroom, Cornell University
6.	2020/08/01～2020/08/08	Learning to Teach Online, University of New South Wales
7.	2019/09/02～2019/09/07	Classroom Management Solutions for Teachers Training Program,EuroPass Teacher Academy, Erasmus+, Florence, Italy
8.	2018/04/01	Minnesota Teaching Effectiveness Training
9.	2017/10/04	Ivey Effective Case Teaching Workshop
10.	2017/08/21	AACSB AOL Seminar I & II
11.	2015/10/24～2015/10/25	Harvard Case Method Teaching Seminar
● Made textbook and teaching material
1.	2019/10～2020/01	iichiko: A Japan’s spirits challenged by local and foreign brands
2.	2018/10～2019/01	Srichand Revitalization: The Reborn of Thai Iconic Brand
● Announcement concerning education
1.	2017/05/16	AACSB Business Accreditation Seminar
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■ Professional contribution to Society

1.	2024/11～2024/11	Case Writing and Case Teaching 101
2.	2021/12～2021/12	Ethical & Responsible Marketing
3.	2021/12～2021/12	Perception and Decision Making in Organizational Behavior
4.	2021/07～2021/07	Why the customers do what they do?

■ Committee and society

1.

2024/09～

Regional Advisory Council Member of the Case Center: Asia and Oceania Regional Advisory Council Member

■ E-Mail address

■ External Researcher ID

orcID

0000-0003-4983-1289

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