Faculty Information - FUJII Seiichi

■ Education

1.	2007/04～2011/03	〔Doctorial Course〕 management, Graduate School Division of Sociology, Hiroshima University, Completed, Ph.D. in management
2.	1983/04～1985/03	〔Master Course〕 transfer phenomenon engineering, Graduate School Division of Engineering, Hiroshima University, Completed, Master of Engineering
3.	1979/04～1983/03	Mechanical engineering, Faculty of Engineering, Hiroshima University, Graduated

■ Academic and professional experience

1.	1985/04～1999/12	SHARP Corporation Tehnical Engineering Assistant Manager
2.	2000/01～2011/09	D-Fusion Representative
3.	2008/05～2011/09	Organization for Small & Medium Enterprises and Regional Innovation Chugoku Branch Project Manager/Chief Adviser
4.	2009/04～2011/09	Okayama University Sciense Faculty of Informatics Part-time Lecturer
5.	2009/04～2012/03	Hiroshima Shudo University The Faculty of Commercial Sciences Part-time Lecturer
6.	2011/09～2018/03	Ritsumeikan Asia Pacific University College of International Management Associate Professor
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■ Message

Message to undergraduate students: New products have become a familiar part of our everyday lives. In order for companies to develop these new products, they have to draw on the strengths of many different departments such as manufacturing, development, marketing and more. The success or failure of the product rests on how well these different aspects can be worked together. Message to graduate school students: In order to succeed in developing new products, greater cross-functional integration across departments, integration of strategies between executives and managers, and the integration of products for consumers and industrial firms are required. This is an extensive and interesting field of research.

■ Current specialized field

Business Administration, Commerce (Key Word：new product development, innovation, marketing, market-created,human resource in innovation activities, service innovation, social entrepreneurship)

■ Books and theses

1.	2024/03/27	Article	Comparison of Groups of Inclusive Entrepreneurs in Asian Countries British Journal of Research 11(4),pp.26-37 (Single)
2.	2021/05	Article	The role of key persons in radical innovation: Comparing product champions and others Journal of Business and Economic Management (JBEM) 9(5),pp.153-163 (Single)
3.	2018/05	Article	Project managers and product champions – exploring the relationship Journal of Business and Economic Management 6(5),pp.98-105 (Single)
4.	2018/03	Article	Hindrance Issue in New Product Development by Japanese Firms -Proposal of Hypothesis Based on Fundamental Concept- Ritsumeikan Journal of Asia Pacific Studies pp.21-36 (Single)
5.	2017/09	Article	Product Champion for Successful Innovation - A Review of the Previous Literature and Challenge for the Future– British Journal of Research 4(3),pp.1-9 (Single)
6.	2017/03	Article	Exploratory study of key persons who success the innovation activities in Japanese firms HIroshima University Management Review pp.47-63 (Collaboration)
7.	2016/02	Article	Human resources bringing success of research and development: human resource study in Boost-Gate Mode 国際P2M学会誌 10(2),pp.127-147 (Collaboration)
8.	2016/01	Article	日本の製造業が実践する統合重視の開発マネジメント顧客製品マトリックスの花王への適用- RJAPS(Ritsumeikan Journal of Asia Pacific Studies) 34,pp.154-169 (Collaboration)
9.	2015/11	Article	- Value Management in Theme Park Industry- Innovation and Evaluation of Value in Service Industry Ritsumeikan Journal of Asia Pacific Studies pp.108-123 (Single)
10.	2013/03	Article	Product Champion in Market-created New Product Development Hiroshima University Management Society pp.1-20 (Collaboration)
11.	2013/03	Article	Product Champion Who Makes 　the Implementation of Innovative Ideas -A Review of the Previous Literature and Challenges for the Future- HIroshima University Management Review pp.93-103 (Collaboration)
12.	2012/02	Article	Search for Product Champions in Japanese Firms -The Relationship between Project Manager and Product Champion in New Product Development- Journal of International Asociation of Project & Program Management pp.141-151 (Single)
13.	2010/06	Book	Marketing System for Customers as the Starting Point pp.113-136,167-195 (Collaboration)
14.	2009/12	Article	Marketing Strategy of Household Industry Companies in International Market Journal of International Association of Project & Program Management pp.95-106 (Single)
15.	2009/03	Article	Japanese companies and those introduction of the American management technique - Analysis of the business rebuilding in the household appliance industry - HIroshima University Management Review pp.1-12 (Single)
16.	2008/09	Article	The superiority of the Japanese model innovation model mainly on the basic thought －Examination by the frame about the comparison of a Japanese model and the American model－ Journal of International Association of Project & Program Management pp.147-157 (Single)
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■ Academic or professional association memberships

1.	2017/05～	Academy of Marketing Science
2.	2012/09～	PDMA(Product Development and Management Association)
3.	2007/10～	Japan Academy of Business Administration
4.	2007/10～	The Academic Association for Organizational Science
5.	2007/10～	The Japanese Society for Quality Control
6.	2005/04～	International Association of Project and Program Management
7.	1985/04～	The Japan Society of Mechanical Engineers
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■ Conference presentations

1.	2023/12/02	The role of intersectionality theory in women’s leadership: The case of womenentrepreneurs in Oita (Asia Pacific Conference 2023)
2.	2019/06/11	Organizational Culture, Structure and Process as the Antecedents of Serial Innovators: Diverse Experience, Gate Fluidity, and Organizational Politics (26th Innovation and Product Development Management Conference(IPDMC))
3.	2018/06/11	Serial Innovators in Collectivistic Organizations: Conceptual Development and Propositions (25nd Innovation and Product Development Management Conference)
4.	2017/11/11	The creative activities for innovative products in Japanese firms (15th AP Conference)
5.	2016/06/14	Project Champion, Organization Culture, and Stage Gate Fluidity in Radical Innovations: An Empirical Evidence from Japan (23nd Innovation and Product Development Management Conference)
6.	2016/06/13	A project champions new role in the digital age: A cross-cultural study among the US., Korea and Japan (23nd Innovation and Product Development Management Conference)
7.	2015/09/26	Human resources study as the gate function in the research and development process (Proceedings of the Thirteenth National Congress 2015)
8.	2014/09/27	- Value Management in Theme Park Industry- Innovation and Evaluation of Value in Service Industry in New Product Development (Proceedings of the Twelfth National Congress 2014)
9.	2013/10/05	日本の製造業が実践する統合重視の開発マネジメント顧客製品マトリックスの花王への適用- (第16回秋季研究発表大会)
10.	2012/12/02	The relationship between the product champion and the organization in innovation process (Kansai Branch conference in study)
11.	2011/09/03	-Search for Product Champions in Japanese Firms-The Relationship between Project Manager and Product Champion in New Product Development (Proceedings of the Twelfth National Congress 2011)
12.	2010/06/05	Integration for Marketing and Innovation in New Product Developmen (Workshop in 2010)
13.	2009/04/18	Marketing Strategy of Household Industry Companies in International Market (Proceedings of Sixth National Conference 2009)
14.	2009/02/03	Japanese companies and those introductions of the American management technique (The Fourteenth International Symposium on Artificial Life and Robotics，)
15.	2008/09/06	Jananese Type Innovation Model which Create Competitive Advantage for Manufactures (82th workshop)
16.	2008/04/26	The superiority of the Japanese model innovation model mainly on the basic thought －Examination by the frame about the comparison of a Japanese model and the American model－ (Proceedings of Forth National Conference 2008)
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■ Qualification and licenses

1.	2003/10/01	Project Management Specialist
2.	1991/04/01	small and medium enterprise management consultant

■ Educational ability

● Practice example of education method
1.	2017/12/01	Promotion of understanding and realization of others' opinion with mutual assessment by group acitivites