(Last updated : 2024-03-28 08:43:14)
  FUJII Seiichi
   Department   Ritsumeikan Asia Pacific University College of International Management
   Position   Professor
■ Education
1. 2007/04~2011/03 〔Doctorial Course〕 management, Graduate School Division of Sociology, Hiroshima University, Completed, Ph.D. in management
2. 1983/04~1985/03 〔Master Course〕 transfer phenomenon engineering, Graduate School Division of Engineering, Hiroshima University, Completed, Master of Engineering
3. 1979/04~1983/03 Mechanical engineering, Faculty of Engineering, Hiroshima University, Graduated
■ Academic and professional experience
1. 1985/04~1999/12 SHARP Corporation Tehnical Engineering Assistant Manager
2. 2000/01~2011/09 D-Fusion Representative
3. 2008/05~2011/09 Organization for Small & Medium Enterprises and Regional Innovation Chugoku Branch Project Manager/Chief Adviser
4. 2009/04~2011/09 Okayama University Sciense Faculty of Informatics Part-time Lecturer
5. 2009/04~2012/03 Hiroshima Shudo University The Faculty of Commercial Sciences Part-time Lecturer
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■ Message
Message to undergraduate students: New products have become a familiar part of our everyday lives. In order for companies to develop these new products, they have to draw on the strengths of many different departments such as manufacturing, development, marketing and more. The success or failure of the product rests on how well these different aspects can be worked together. Message to graduate school students: In order to succeed in developing new products, greater cross-functional integration across departments, integration of strategies between executives and managers, and the integration of products for consumers and industrial firms are required. This is an extensive and interesting field of research.
■ Current specialized field
Business Administration, Commerce (Key Word:new product development, innovation, marketing, market-created,human resource in innovation activities, service innovation, social entrepreneurship) 
■ Books and theses
1. 2024/03/27 Article Comparison of Groups of Inclusive Entrepreneurs in Asian Countries British Journal of Research 11(4),pp.26-37 (Single)  Link
2. 2021/05 Article The role of key persons in radical innovation: Comparing product champions and others Journal of Business and Economic Management (JBEM) 9(5),pp.153-163 (Single)  Link
3. 2018/05 Article Project managers and product champions – exploring the relationship Journal of Business and Economic Management 6(5),pp.98-105 (Single)  Link
4. 2018/03 Article Hindrance Issue in New Product Development by Japanese Firms
-Proposal of Hypothesis Based on Fundamental Concept- Ritsumeikan Journal of Asia Pacific Studies pp.21-36 (Single) 
5. 2017/09 Article Product Champion for Successful Innovation - A Review of the Previous Literature and Challenge for the Future– British Journal of Research 4(3),pp.1-9 (Single) 
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■ Academic or professional association memberships
1. 2017/05~ Academy of Marketing Science
2. 2012/09~ PDMA(Product Development and Management Association)
3. 2007/10~ Japan Academy of Business Administration
4. 2007/10~ The Academic Association for Organizational Science
5. 2007/10~ The Japanese Society for Quality Control
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■ Conference presentations
1. 2023/12/02 The role of intersectionality theory in women’s leadership: The case of women entrepreneurs in Oita (Asia Pacific Conference 2023)
2. 2019/06/11 Organizational Culture, Structure and Process as the Antecedents of Serial Innovators: Diverse Experience, Gate Fluidity, and Organizational Politics (26th Innovation and Product Development Management Conference(IPDMC))
3. 2018/06/11 Serial Innovators in Collectivistic Organizations: Conceptual Development and Propositions (25nd Innovation and Product Development Management Conference)
4. 2017/11/11 The creative activities for innovative products in Japanese firms (15th AP Conference)
5. 2016/06/14 Project Champion, Organization Culture, and Stage Gate Fluidity in Radical Innovations: An Empirical Evidence from Japan (23nd Innovation and Product Development Management Conference)
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■ Qualification and licenses
1. 2003/10/01 Project Management Specialist
2. 1991/04/01 small and medium enterprise management consultant
■ Educational ability
● Practice example of education method
1. 2017/12/01 Promotion of understanding and realization of others' opinion with mutual assessment by group acitivites