(Last updated : 2022-03-19 21:18:18)
  BEISE-ZEE Marian
   Department   Ritsumeikan Asia Pacific University College of International Management
   Position   Professor
■ Education
1. 2001/05 〔Doctorial Course〕, Business and Economics Faculty, Technical University of Berlin, Completed, Dr. rer. oec.
2. 1994/04 〔Master Course〕 Industrial Engineering, School of Business and Economics, Technical University of Berlin, Completed, Dipl.-Ing
■ Academic and professional experience
1. 2012/04~ Ritsumeikan Asian Pacific University Graduate School of Management Professor
2. 2006/01~2012/03 Asian Institute of Technology (AIT) Associate Professor
3. 2005/06~2005/12 City University of Hong Kong
4. 2003/05~2004/12 Kobe University Research Institute for Economics and Business
5. 1994/05~2003/04 Center for European Economic Research (ZEW) Mannheim Germany Researcher
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■ Message
Message to undergraduate students: A main part of your courses will be projects. I embrace the diversity and creativity of students. Managerial knowledge is often facilitated by challenging conventional wisdom and not by rote learning. Message to graduate school students: I strive to create a professional environment in the classroom that provides students with an opportunity to acquire the kind of managerial knowledge that cannot easily be learned ‘on the job’.
■ Current specialized field
Business Administration, Economic Statistics, Commerce (Key Word:Service Management, Innovation and Technology Management) 
■ Books and theses
1. 2022/03 Article Brand Equity Retention after Rebranding: A resource-based approach Journal of Brand Management 29(2),pp.208-224 (Single) 
2. 2021/04 Article Rebranding a Corporate Spin-off: Can a New Local Brand Name Inherit Global Brand Reputation? Journal of Brand Strategy 10(1) (Collaboration) 
3. 2021/04 Article Resource-Constrained Innovation and Frugal Engineering IEEE Transactions on Engineering Management 68(3),pp.643-652 (Collaboration) 
4. 2017/06 Article Bitter Taste: An agency agreement in Vietnam goes awry Emerging Markets Case Studies 7(2),pp.1-17 (Collaboration) 
5. 2016/12 Article Vertical Brand Extension at Vinamilk Vietnam Asian Case Research Journal 20(2),pp.331-350 (Collaboration) 
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■ Academic or professional association memberships
■ Research topic, funded research and KAKENHI
1. 2013/04~2016/03  Research on institution-building for GNT enterprise development based on analysis of GNT enterprise growth mechanisms  (Key Word : )
■ Awards and honors
1. 2014/03 Emerald Outstanding Reviewer 2014
2. 2001/11 Gunnar Hedlund Award, IIM Stockholm School of Economics
■ Educational ability
● Made textbook and teaching material
1. 2014/08 Case "Vertical Brand extension at Vinamilk, Vietnam"
2. 2014/02 Case "Branding at Ability Enterprises, Taiwan"
■ External Researcher ID
orcID 0000-0003-2759-4825