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    (Last updated : 2021-03-17 16:11:45)
  CHEN Shu-Ching
   Department   College of International Management
   Position   Professor
■ Education
1. 2003/12
Degree Acquisition
, Doctor of Philosophy (Marketing), University of Adelaide, Australia
2. 1995/02
Degree Acquisition
, Master of Science (Marketing), University of Stirling, U.K.
■ Message
Message to undergraduate students: Enjoy every moment at APU and create your personal value from it. You can then confidently head out to the world and towards what you are interested in. Message to graduate school students: Impossible is nothing. But be sure you are well equipped.
■ Current specialized field
Marketing and Management (Key Word:Customer loyalty; E-loyalty; Customer value; Market orientation; Pricing; Services; Online community; Branding; Hospitality) 
■ Books and theses
1. 2021 Article Effects of Concealing vs. Displaying Prices on Consumer Perceptions of Hospitality Products International Journal of Hospitality Management (92) (Collaboration)  Link
2. 2020 Book Customer Experience of Value: Some Insights into the Satisfaction–Loyalty Link and Customer Loyalty Retention, In: Marketing Opportunities and Challenges in a Changing Global Marketplace, (Eds.) Wu S., Pantoja F. and Krey N.   (Single) 
3. 2018 Article Customer Experience, Value, Satisfaction and Loyalty: Implications in Hospitality Proceedings of Advances in Hospitality and Tourism Marketing and Management Conference  (Single) 
4. 2018 Article Improving Business Practices through Marketing Insights Asia Pacific Conference  (Single) 
5. 2017 Article Customer Experiences and Consumer Journeys Proceedings of Annual conference of European Institute of Retailing and Services Studies  (Single) 
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■ Academic or professional association memberships
1. 2011/08 American Marketing Association (AMA)
2. 2008/11 Australian and New Zealand Marketing Academy (ANZMAC)
3. 2008/05 Chinese Marketing Science Academy
4. 2008/03 Korean Academy of Marketing Science (KAMS)
5. 2006/07 European Institute of Retailing and Services Studies (EIRSS)
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■ Conference presentations
1. 2019 Customer Experience of Value: Some Insights into the Satisfaction-Loyalty Link and Customer Loyalty Retention (Academy of Marketing Science)
2. 2018 Customer Experience, Value, Satisfaction and Loyalty: Implications in Hospitality (Advances in Hospitality and Tourism Marketing and Management Conference)
3. 2018 Consumer Experience, Customer Value, and Branding (Excellence in Services International Conference)
4. 2018 Improving Business Practices through Marketing Insights (Asia Pacific Conference)
5. 2018 A Study of Branding in the Higher Education Sector (Public lecture/ Asia Institute Tasmania)
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■ Research topic, funded research and KAKENHI
1. 2015~2019  Scientific Research C - General, Japan Society for the Promotion of science (JSPS)  (Key Word : )
■ E-Mail address
  kyoin_mail