(Last updated : 2021-02-01 15:16:15)
  SUN Yiyang
   Department   College of Asia Pacific Studies
   Position   Assistant Professor
■ Education
1. 2015/08~2018/09 〔Doctoral course〕 Hospitality & Tourism ICT, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Completed, PhD
2. 2011/08~2013/10 〔Master degree program〕, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Completed, MSc with Credit
3. 2007/09~2011/07 Hotel, Restaurant, & Resort Management, Department of Hospitality Management, Northwood University, Graduated, BA with Distinction
■ Message
< Message to undergraduate students >
Work hard and meet your better self.

< Message to graduate school students >
Advance knowledge, give back to society, and push human civilization forward.
■ Current research
I am currently researching about mobile payment revolution, its application and its development in hospitality and tourism within the Asia Pacific Region.
■ Current specialized field
Information network, Web informatics, Serviceinformatics, Management, Commerce (Key Word:Consumer behavior, hotel reservation, mobile payment, hospitality, tourism)  Link
■ Books and theses
1. 2020/07 Article An investigation of the moderating effects of current job position level and hotel work experience between technology readiness and technology acceptance International Journal of Hospitality Management 90,pp.NA (Collaboration)  Link
2. 2020/06 Article The impact of cultural values on the acceptance of hotel technology adoption from the perspective of hotel employees Journal of Hospitality and Tourism Management 44,pp.61-69 (Collaboration)  Link
3. 2020/02 Article Impact of Robot Hotel Service on Consumers’ Purchase Intention: A Control Experiment   (Collaboration)  Link
4. 2020/02 Article Tourists’ Travel-related Information Search Channels International Journal of Hospitality & Tourism Administration NA,pp.NA (Collaboration)  Link
5. 2020/01 Article Mediating effects of attitude, subjective norms and perceived behavioural control for mobile payment-based hotel reservations International Journal of Hospitality Management 84 (Collaboration)  Link
Display all(11)
■ Conference presentations
1. 2020/10 Understand the consumer behaviour of hotel robot use (APacCHRIE 2020 [online])
2. 2020/01 Electronic Distribution Channels of Airline Ticket (Information and Communication Technologies in Tourism 2020)
3. 2017/04 How does Mobile Technology Achieve Value Co-creation in Tourism? (2017 International Symposium on Business and Management)
4. 2017/01 Channels for Searching Hotel and Travel Information (Information and Communication Technologies in Tourism 2017)
■ Qualification and licenses
1. 2017/06/15 Certified Hospitality Educator
■ Homepage
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