(Last updated : 2020-03-26 21:27:13)
  SUN Yiyang
   Department   College of Asia Pacific Studies
   Position   Assistant Professor
■ Education
1. 2015/08~2018/09 〔Doctoral course〕 Hospitality & Tourism ICT, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Completed, PhD
2. 2011/08~2013/10 〔Master degree program〕, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Completed, MSc with Credit
3. 2007/09~2011/07 Hotel, Restaurant, & Resort Management, Department of Hospitality Management, Northwood University, Graduated, BA with Distinction
■ Message
< Message to undergraduate students >
Work hard and meet your better self.

< Message to graduate school students >
Advance knowledge, give back to society, and push human civilization forward.
■ Current research
I am currently researching about mobile payment revolution, its application and its development in hospitality and tourism within Asia Pacific Region.
■ Current specialized field
Information network, Web informatics, Serviceinformatics, Management, Commerce (Key Word:Consumer behavior, hotel reservation, mobile payment, hospitality, tourism)  Link
■ Books and theses
1. 2020/02 Article Impact of Robot Hotel Service on Consumers’ Purchase Intention: A Control Experiment   (Collaboration)  Link
2. 2020/02 Article Tourists’ Travel-related Information Search Channels. International Journal of Hospitality & Tourism Administration  (Collaboration)  Link
3. 2020/01 Article Mediating effects of attitude, subjective norms and perceived behavioural control for mobile payment-based hotel reservations International Journal of Hospitality Management 84 (Collaboration)  Link
4. 2019/12 Article An updated review of tourism-related experimental design articles Asia Pacific Journal of Tourism Research  (Collaboration)  Link
5. 2019/12 Article Movement Patterns of Tourists Tourism Management 75,pp.318-322 (Collaboration)  Link
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■ Conference presentations
1. 2017/04 How does Mobile Technology Achieve Value Co-creation in Tourism? (2017 International Symposium on Business and Management)
2. 2017/01 Channels for Searching Hotel and Travel Information. (Information and Communication Technologies in Tourism 2017)
■ Qualification and licenses
1. 2017/06/15 Certified Hospitality Educator
■ Homepage
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