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    （Last updated : 2023-10-16 14:22:21）
  USREY Bryan Gordon
   Department   Ritsumeikan Asia Pacific University College of International Management
   Position   Associate Professor
■ Education
1. 2013/09～2017/10 〔Doctorial Course〕 Management, Leeds University Business School, University of Leeds, Completed, Doctor of Philosophy (Management)
2. 2012/08～2013/11 〔Master Course〕 International Marketing Management, Leeds University Business School, University of Leeds, Completed, Master of Science
■ Academic and professional experience
1. 2017/10～2021/09 University of East Anglia Norwich Business School Assistant Professor of Marketing
■ Current specialized field
Business administration, Experimental psychology (Key Word：Marketing, Advertising, Online Marketing, Consumer Psychology, Environmental Marketing) 
■ Books and theses
1. 2021/10/06 Article Consumer cynicism in service failures Psychology and Marketing 39(2) (Collaboration)  Link
2. 2021/09 Article The Impact of Influencer Motives and Commonness Perceptions on Follower Reactions Toward Incentivized Reviews International Journal of Research in Marketing, 38(3),pp.531-548 (Collaboration)  Link
3. 2021/04/05 Article The Downside of Scarcity: How Scarcity Appeals Can Promote Consumer Anger and Brand Switching Psychology and Marketing 38(8),pp.1314-1322 (Collaboration)  Link
4. 2020/02/06 Article How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising Journal of Advertising 49(2),pp.125-140 (Collaboration)  Link
5. 2017/07/09 Article Exploring How Companies’ Support of Tourist Attractions Affects Visiting Intentions: The Mediating Role of Perceived Authenticity Journal of Travel Research 57(6),pp.811-823 (Collaboration)  Link
■ Conference presentations
1. 2023/05/30 The Effect of User-generated Photos on Review Value (La Londe International Research Conference in Marketing)
2. 2020 The Downside of Scarcity: How Scarcity Can Promote Anger and Brand Switching (American Marketing Association Conference)
3. 2019 I Doubt It’s All About Their Own Benefits. Consumer Cynicism as a Mediation of Double Deviation Effect on Repurchase Intention (American Marketing Association Conference)
4. 2019 What??!! I cannot get it from you??!! I will get it from your competitor instead! When product scarcity leads to anger and brand switching (Society of Consumer Psychology Conference)
5. 2019 When Product Scarcity Backfires: Consumer Anger and Brand Switching (American Marketing Association Conference)
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■ E-Mail address
  kyoin_mail