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    (Last updated : 2024-06-06 11:32:42)
  USREY Bryan Gordon
   Department   Ritsumeikan Asia Pacific University College of International Management
   Position   Associate Professor
■ Education
1. 2013/09~2017/10 〔Doctorial Course〕 Management, Leeds University Business School, University of Leeds, Completed, Doctor of Philosophy (Management)
2. 2012/08~2013/11 〔Master Course〕 International Marketing Management, Leeds University Business School, University of Leeds, Completed, Master of Science
■ Academic and professional experience
1. 2017/10~2021/09 University of East Anglia Norwich Business School Assistant Professor of Marketing
■ Current specialized field
Business administration, Experimental psychology (Key Word:Marketing, Advertising, Online Marketing, Consumer Psychology, Environmental Marketing) 
■ Books and theses
1. 2024/06/04 Article Optionally Green: The Effect of Hybrid Product Default Policy on Consumer Response to Hybrid Products Psychology & Marketing  (Collaboration)  Link
2. 2024/05/23 Article Inflated positivity: The influence of the two-way review system on consumer ratings in the sharing economy International Journal of Hospitality Management 121,pp.Online Only-Online Only (Collaboration)  Link
3. 2021/10/06 Article Consumer cynicism in service failures Psychology and Marketing 39(2) (Collaboration)  Link
4. 2021/09 Article The Impact of Influencer Motives and Commonness Perceptions on Follower Reactions Toward Incentivized Reviews International Journal of Research in Marketing, 38(3),pp.531-548 (Collaboration)  Link
5. 2021/04/05 Article The Downside of Scarcity: How Scarcity Appeals Can Promote Consumer Anger and Brand Switching Psychology and Marketing 38(8),pp.1314-1322 (Collaboration)  Link
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■ Conference presentations
1. 2023/05/30 The Effect of User-generated Photos on Review Value (La Londe International Research Conference in Marketing)
2. 2020 The Downside of Scarcity: How Scarcity Can Promote Anger and Brand Switching (American Marketing Association Conference)
3. 2019 I Doubt It’s All About Their Own Benefits. Consumer Cynicism as a Mediation of Double Deviation Effect on Repurchase Intention (American Marketing Association Conference)
4. 2019 What??!! I cannot get it from you??!! I will get it from your competitor instead! When product scarcity leads to anger and brand switching (Society of Consumer Psychology Conference)
5. 2019 When Product Scarcity Backfires: Consumer Anger and Brand Switching (American Marketing Association Conference)
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■ E-Mail address
  kyoin_mail
■ External Researcher ID
orcID https://orcid.org/0009-0004-1296-0911